6 hours ago
- Microsoft's Xbox price increase of up to €200 in Europe and ¥30,000 in Japan took effect August 1st, with consumers not informed of the full extent.
- The Xbox Series S 512 GB rose from €349.99 to €499.99, while the 1 TB disc version hit €799.99, making PS5 consoles significantly cheaper.
- In the UK, prices increased by £130-£170, and in the US by $100-150, with Microsoft citing AI-fueled storage and memory shortages.
- Microsoft CEO Satya Nadella hopes to reverse declining profits, but the company still loses around $150 per unit sold.